You can see a brochure just about everywhere. You can see one in shopping malls, airports, grocery store aisles, terminals, and conventions. Various sizes and colors invade every nook and corner of jam-packed spots. Sometimes they are ignored, sometimes passersby pick them up. There are even times when people pick them up to beat boredom. But whatever reason they have, there is always a brochure ready when you need it.
There’s no doubt that they are attention-grabbing, their loud colors or big heavy font and their strategic positioning made certain they would get your notice. But with all the other brochures out there, grabbing your notice isn’t enough. The true test of a good brochure is that it will stick out in the sea of other colorful brochures, enough to have you take one out from the rest.
That said, you can make your brochure stand out with just a few steps.
First, know your intended market. Without knowing your target market, all efforts you poured into your creation would be futile. You should reach out to your intended readers with stuff that they like and understand. They may not exactly need it, but wanting and understanding it is adequate.
A brochure doesn’t have to look like it’s been ripped out from a book. Although it usually has several pages, you don’t need to clog it with book-like text. Just keep it brief and compact. A title that says it all with easy-to-read data, preferably in a bullet format, should do the trick.
Don’t forget your business’ name and contact information. After getting the attention of your readers, they would naturally want to learn more. And what good would it do if it can’t refer prospective clients back to you?
Design it on how your target readers likes it and what your substance is all about. Color and font style should also be taken into consideration. And just like data, design overload may also kill it. Stick to one theme and apply it on all the pages.
Brochures must also be in an easy to spot site where most of your intended readers go to. A brochure about an restaurant’s major buffet event is unlikely to be acknowledged in a stand near a fitness gym.
Those are just some of the fundamental steps you should consider when you want your brochure to stick out. You could also try adding glimmering texts or other special effects or even have attractive girls to personally hand out the brochures if you think those would help. But for starters, try the abovementioned steps first to ascertain your brochures would be given more than a passing glance by your intended readers.
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